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Periphery, who recently announced the March 10 arrival of their sixth album, Periphery V: Djent is Not a Genre, have partnered with Los Angeles-based creative agency, Race Service, for an A.I.-generated video for the song “Atropos” (watch the video below).
“The feel of ‘Atropos’ features a push and pull between pretty/melodic and dark/chaotic sections,” explains Spencer Sotelo. “That gave me the idea to write about a person who lives, and leans into, a completely superficial lifestyle, and the destructive aftermath of what doing so brings about, not just in that person’s life, but in the world around them. I think the video captures the lyrical essence in its visuals really well, and I’m excited for everyone to enjoy it along with the song.”
Rod Chong, a Race Service executive producer and creative director, directed the video. He sheds light on their approach: “‘Atropos’ delves into a surreal world of darkness with a mix of live action and A.I. processed visuals, motion GFX. The irony of using A.I. to bring a music video about A.I. to life is not lost on us. Our aim was to portray humanity’s media fixation, even amidst a war-torn world, as a new form of deity emerges and gains control over us. A captivating and hypnotic result.”
Race Service is a Los Angeles-based cross-media agency who deliver unique and innovative brand experiences, special projects and media content. Recent Race Service-created experiences include partnerships with Red Bull, Porsche and Animals as Leaders.
Periphery announced the March 10 release of Periphery V: Djent is Not A Genre last month, releasing two singles simultaneously: “Wildfire” (watch the video here) and “Zagreus.” Reaction to the ferocious tracks was equally fiery, with Consequence saying the songs “boast all the intricacies and prog workouts” the band’s “fans have come to adore,” while Revolver described the new music as “crushing and catchy.” A guitar playthrough for “Zagreus” arrived a week later, which can be viewed here.
The 9-song collection was produced by the band, with Adam “Nolly” Getgood contributing bass across the album. Jørgen Munkeby performs a saxophone solo on “Wildfire.”
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Periphery V: Djent is Not a Genre pre-orders are available now (http://lnk.to/djentisnotagenre).
Periphery tour dates (with Underoath):
March 3 Silver Spring, MD The Fillmore
March 4 Stroudsburg, PA The Sherman Theater
March 5 Huntington, NY The Paramount
March 7 Indianapolis, IN Egyptian Room
March 8 Pittsburgh, PA Roxian Theatre
March 10 East Moline, IL The Rust Belt
March 11 Milwaukee, WI The Eagles Club
March 13 Grand Rapids, MI GLC Live at 20 Monroe
March 14 St. Louis, MO The Pageant
March 15 Kansas City, MO The Uptown Theater
March 17 Wichita, KS The Cotilion
March 18 Denver, CO The Ogden Theatre
March 20 Boise, ID Revolution
March 21 Portland, OR The Roseland Theater
March 23 Wheatland, CA Hard Rock Live Sacramento
March 24 Anaheim, CA House of Blues
March 25 Las Vegas, NV Brooklyn Bowl
March 26 San Diego, CA SOMA
March 27 Tucson, AZ The Rialto Theatre
March 29 Albuquerque, NM The El Rey Theatre
March 31 Oklahoma City, OK The Diamond Ballroom
April 1 Little Rock, AR The Hall
April 2 Nashville, TN Marathon Music Works
Periphery have released five albums since 2010: Periphery (2010), Periphery II: This Time It’s Personal (2012), the two part Juggernaut: Alpha and Juggernaut: Omega (2015), Periphery III: Select Difficulty (2016), Periphery IV: Hail Stan (2019). Over their career they have received two GRAMMY-Award nominations and have graced the covers of several magazines, including Guitar World, Revolver, Modern Drummer, and Bass Player. The band continue to explore avenues outside of their core work with Periphery, both with numerous side projects (Bulb, Haunted Shores, Four Seconds Ago, King Mothership, etc.), partnerships with various instrument companies, the creation of GetGood Drums (software libraries featuring drum and guitar packs), and an in-person camping experience with clinics (Periphery Summer Jam).
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