Skip to main content

PERIPHERY PARTNER WITH RACE SERVICE FOR ARTIFICIAL INTELLIGENCE-ENHANCED “ATROPOS” VIDEO

 


Periphery, who recently announced the March 10 arrival of their sixth album, Periphery V: Djent is Not a Genre, have partnered with Los Angeles-based creative agency, Race Service, for an A.I.-generated video for the song “Atropos” (watch the video below).


“The feel of ‘Atropos’ features a push and pull between pretty/melodic and dark/chaotic sections,” explains Spencer Sotelo. “That gave me the idea to write about a person who lives, and leans into, a completely superficial lifestyle, and the destructive aftermath of what doing so brings about, not just in that person’s life, but in the world around them. I think the video captures the lyrical essence in its visuals really well, and I’m excited for everyone to enjoy it along with the song.”


Rod Chong, a Race Service executive producer and creative director, directed the video. He sheds light on their approach: “‘Atropos’ delves into a surreal world of darkness with a mix of live action and A.I. processed visuals, motion GFX. The irony of using A.I. to bring a music video about A.I. to life is not lost on us. Our aim was to portray humanity’s media fixation, even amidst a war-torn world, as a new form of deity emerges and gains control over us. A captivating and hypnotic result.”

Race Service is a Los Angeles-based cross-media agency who deliver unique and innovative brand experiences, special projects and media content. Recent Race Service-created experiences include partnerships with Red Bull, Porsche and Animals as Leaders.


Periphery announced the March 10 release of Periphery V: Djent is Not A Genre last month, releasing two singles simultaneously: “Wildfire” (watch the video here) and “Zagreus.” Reaction to the ferocious tracks was equally fiery, with Consequence saying the songs “boast all the intricacies and prog workouts” the band’s “fans have come to adore,” while Revolver described the new music as “crushing and catchy.” A guitar playthrough for “Zagreus” arrived a week later, which can be viewed here.


The 9-song collection was produced by the band, with Adam “Nolly” Getgood contributing bass across the album. Jørgen Munkeby performs a saxophone solo on “Wildfire.”


Periphery V: Djent is Not a Genre album cover by Travis Smith



Periphery V: Djent is Not a Genre pre-orders are available now (http://lnk.to/djentisnotagenre).




Periphery tour dates (with Underoath):


March 3 Silver Spring, MD The Fillmore

March 4 Stroudsburg, PA The Sherman Theater

March 5 Huntington, NY The Paramount

March 7 Indianapolis, IN Egyptian Room

March 8 Pittsburgh, PA Roxian Theatre

March 10 East Moline, IL The Rust Belt

March 11 Milwaukee, WI The Eagles Club

March 13 Grand Rapids, MI GLC Live at 20 Monroe

March 14 St. Louis, MO The Pageant

March 15 Kansas City, MO The Uptown Theater

March 17 Wichita, KS The Cotilion

March 18 Denver, CO The Ogden Theatre

March 20 Boise, ID Revolution

March 21 Portland, OR The Roseland Theater

March 23 Wheatland, CA Hard Rock Live Sacramento

March 24 Anaheim, CA House of Blues

March 25 Las Vegas, NV Brooklyn Bowl

March 26 San Diego, CA SOMA

March 27 Tucson, AZ The Rialto Theatre

March 29 Albuquerque, NM The El Rey Theatre

March 31 Oklahoma City, OK The Diamond Ballroom

April 1 Little Rock, AR The Hall

April 2 Nashville, TN Marathon Music Works



Periphery have released five albums since 2010: Periphery (2010), Periphery II: This Time It’s Personal (2012), the two part Juggernaut: Alpha and Juggernaut: Omega (2015), Periphery III: Select Difficulty (2016), Periphery IV: Hail Stan (2019). Over their career they have received two GRAMMY-Award nominations and have graced the covers of several magazines, including Guitar World, Revolver, Modern Drummer, and Bass Player. The band continue to explore avenues outside of their core work with Periphery, both with numerous side projects (Bulb, Haunted Shores, Four Seconds Ago, King Mothership, etc.), partnerships with various instrument companies, the creation of GetGood Drums (software libraries featuring drum and guitar packs), and an in-person camping experience with clinics (Periphery Summer Jam).



Periphery.net

YouTube.com/periphery

Facebook.com/PeripheryBand

Instagram.com/periphery

Twitter.com/PeripheryBand




3DotRecordings.com

YouTube.com/3DotRecordings

Facebook.com/3DotRecordings

Instagram.com/3DotRecordings

Twitter.com/3DotRecordings

Comments

Popular posts from this blog

SOULFLY/CAVALERA CONSPIRACY Guitarist Marc Rizzo, Set To Release Rotation March 30th Via Combat Records

SOULFLY/CAVALERA CONSPIRACY guitarist Marc Rizzo has set the release date for his new LP ROTATION, in stores March 30th via Combat Records/EMP LABEL GROUP/AMPED in North America, and COMBAT/SPV in Europe. ROTATION is the 4th solo release for Rizzo, following 2004’s COLOSSAL MYOPIA, 2006’s THE ULTIMATE DEVOTION (both released by legendary shred label SHRAPNEL), and the independently released 2010 LP LEGIONNAIRE. Produced by Chris “Zeuss” Harris (Hatebreed, Soulfly, Rob Zombie, Chimaira), and featuring cover art by Melody Myers (Escape The Fate), ROTATION is a blistering showcase of Rizzo’s pummeling eclectic diversity, showcased on album tracks including “Spectral Intensities”, “Thrash Boogie”, and title track “Rotation”, combining Rizzo’s penchant for pummeling, low-end riffs, with thrash-intensive leads and heavy Latin flavor. Check out an album teaser featuring “Spectral Intensities” below: https://www.youtube.com/watch?v=T4pU91aaGeY Originally a member of New Jersey lat

CHELSEA Announce First Batch Of ‘Mission Impossible’ Tour Dates

Punk legends CHELSEA have announced the first set of dates on their ’Mission Impossible‘ tour, starting at the Undercover Festival in Margate on April 14, 2018. 14/04/2018 UK- Margate, Undercover Festival 20/04/2018 UK- Coventry, Arches 21/04/2018 UK- Preston, Continental 16/06/2018 D-Stuttgart, Goldmarks 17/06/2018 CH-Bern, Rössli 18/06/2018 I-Torino, Blah Blah 19/06/2018 I-Bologna, Freakout Club 20/06/2018 I-Milano, Ligera 22/06/2018 CZ-Písek, Podčarou 23/06/2018 CZ-Ostrava, MC Barák 24/06/2018 SK-Kosice, Collosseum 25/06/2018 PL-Warsaw, Poglos 26/06/2018 PL-Wroclaw, D.K. Luksus 27/06/2018 CZ-Teplice, Knak Club 28/06/2018 D-Dresden, Chemiefabrik 29/06/2018 D-Berlin, Cassiopeia 30/06/2018 D-Düsseldorf, The Tube 13/07/2018 UK- Brighton, Prince Albert 14/07/2018 UK- London, Underworld The bands long awaited and highly anticipated new album ’Mission Impossible‘ was released on Westworld Recordings in October 2017. Undercover Festival takes place at Dreamland, Margate on Apri

Back On Earth Release NEW EP & Music Video

  Back on Earth hit the scene again with melancholic yet lyrically edge cutting "Brand New Day", title track of the brand new EP, featuring Richmond based Telltale, who's had previous support from Pop Punk's Not Dead on Spotify. With "Brand New Day", Back On Earth are going to cut it straight after a few years writing music and are set to gain fans all over the world. The track, which is a follow up to "Heroes" and "Somebody Else", is set to anticipate the new EP which was released on November 20th. Check out the video below: Tracklist 1 - Brand New Day feat. Telltale 2 - Back Home 3 - Until Tonight 4 - Somebody Else 5 - Heroes 6 - Until Tonight (Acoustic) https://www.facebook.com/wearebackonearth https://wearebackonearth.com/

SMALL TOWN TITANS' Viral Bluesy, Hard Rock "You're a Mean One Mr. Grinch" Topping 2020 Christmas Playlists

  York, PA heavy rock band Small Town Titans' incredible rendition of the classic "You're a Mean One Mr. Grinch" is fast becoming a Christmas standard! Showcasing the trio's bluesy, heavy influence and front-man Phil Freeman's phenomenal range, “You’re a Mean One, Mr. Grinch” went viral in a matter of days in November, 2018, leading to charting on various Billboard charts including Holiday Digital Song Sales, Rock Digital Song Sales, Emerging Artists, while reaching #5 on the Next Big Sound chart. The song also reached #2 on the iTunes Rock charts, only being surpassed by Queen’s “Bohemian Rhapsody”. So, if you're ready to throw off 2020 and get into the Christmas spirit, add this exceptional cover to your playlist! "Our cover of this classic is a gift that keeps on giving for us and we're grateful for an era where songs are easily available to be covered. It's all thanks to Ben's (guitar player) insistence on making more content and our m

SETTLE YOUR SCORES' New LP 'Retrofit' Out Now via Mutant League Records + The New Video "Broken Heart Scenario"

  Cincinnati, OH pop-punks Settle Your Scores have released their new album "Retrofit" via Mutant League Records. The band is also debuting a nostalgic new video for the track "Broken Heart Scenario." Vocalist Christian Fisher says, "The Broken Heart Scenario video is living proof that it was never a phase. We wanted to capture the visual elements of 2005 emo music videos accurately, but with a humorous twist. This video is a salute to all the elder-emos out there. Stay true, and lay your eyeliner on thick."   Check out the video for "Broken Heart Scenario" below: Stream/Buy 'Retrofit' Here: https://orcd.co/retrofit "Retrofit" vinyl includes a limited 12" vinyl pressing + multiple apparel designs which each reference tracks from the album. Vinyl Pressing info: Blue Splatter: 150 Blue Marble: 350 'Retrofit' reunites the five-piece with producer Nick Ingram at Capital House Studio (Hawthorne Heights), who previously

Zero Theorem Kick Off 2021 With Release Of The Killing II EP

  Los Angeles based Zero Theorem are continuing their momentum from 2020 with the release of new EP ‘ The Killing II’ , now available worldwide. The band combines existential lyrics about the human experience with blistering instrumentation. The group follows the lead of bands such as Tool and Primus by creating an entire universe of sound and light for fans to explore. The band teamed with renowned producer Kane Churko (Five Finger Death Punch, In This Moment, Ozzy Osbourne, Papa Roach) on the EP and new focus track ‘ Joke ”. Vocalist Caesar says of ‘Joke’: “The song reflects the illusory nature of the self, both in cyberspace and the physical world. No one is entirely what they may think or claim to be, even the most insightful among us. Moreover, today's technological trends and social platforms seem to have amplified our tendency toward self-delusion." He continues: "Maintaining a healthy sense of humility and open-mindedness can be challenging under more traditio