Mad About Rock

  A Northampton, UK based guitar teacher has turned their business and its industry on its head throughout this years’ lockdowns. This guitar school  has cracked the code for motivating new and old guitar players alike. Rory, (29) has been a guitar teacher for (15) years but when the first lockdown hit in March he realised he needed to make some big changes. His students were keen to keep playing but he was unable to meet any of them in person. In amongst a web of phone calls, e-mails and Zoom lessons, an idea sprung into his mind. What if there was a way to make guitar lessons a game. Not like Guitar Hero, but in a way that actually allowed the students to understand the music and the instrument itself. As someone who knows what it’s like to learn guitar, Rory found that the biggest problem guitar players find when it comes to practicing is motivation. It’s often way more tempting to watch TV or to play a game, especially when you’re new to an instrument. What’s the motivatio...