Mad About Rock

  A Northampton, UK based guitar teacher Rory, has turned his business and its industry on its head throughout last years’ and this years' lockdowns. This guitar school has cracked the code for motivating new and old guitar players alike. Rory created The Guitar Ninja Academy, guitar tuition with a difference, instead of just learning to play the guitar or improve in the usual set up, he has made it so you are motivated initially to do the lessons and not just the end goal. He has achieved this turning it into a more fun almost game inspired experience where you can create and customise your own character avatar, backgrounds, amps and more, the more you learn, the more you unlock to upgrade and customise your character and grow your in-game fanbase, even earning fans. If you don't play regularly you will even lose fans. This is a clever and fun concept and as a guitarist myself, this excited me so I tried it out with the free account that they offer. When you first log in you a...

  A Northampton, UK based guitar teacher has turned their business and its industry on its head throughout this years’ lockdowns. This guitar school  has cracked the code for motivating new and old guitar players alike. Rory, (29) has been a guitar teacher for (15) years but when the first lockdown hit in March he realised he needed to make some big changes. His students were keen to keep playing but he was unable to meet any of them in person. In amongst a web of phone calls, e-mails and Zoom lessons, an idea sprung into his mind. What if there was a way to make guitar lessons a game. Not like Guitar Hero, but in a way that actually allowed the students to understand the music and the instrument itself. As someone who knows what it’s like to learn guitar, Rory found that the biggest problem guitar players find when it comes to practicing is motivation. It’s often way more tempting to watch TV or to play a game, especially when you’re new to an instrument. What’s the motivatio...